SMA — Strategic Market Assistance by PSA TECH

Make better decisions about markets, suppliers, channels and customers. Faster.

SMA turns fragmented data into ready-to-use intelligence to select, assess, activate and monitor every relevant player across your B2B value chain.

SMA combines AI-enabled analysis, qualified sources and company-specific criteria to turn fragmented data into structured, decision-ready outputs.

Intelligence as a ServiceConfigured for your companyDecision-ready outputs
Monitoring active
86%Strategic fit
APriority
↑Outlook
01Priority target / partnerGO
02Supplier to qualifyCHECK
03Channel to monitorWATCH
Illustrative view — no real company data
One intelligence architecture

Two operational areas, one complete channel view

The same platform supports supply-chain selection and control as well as commercial pipeline generation and governance. The five SMA services can work independently or as an integrated system.

Supply Chain Intelligence

Find, qualify and monitor suppliers and industrial partners

International scouting, production fit, financial strength, potential capacity, risks and ongoing monitoring: intelligence built for procurement and supply-chain teams.

Supplier scoutingVendor qualificationRisk & continuityAlternative sourcingPerformance monitoring
Commercial & Channel Intelligence

Build and govern markets, channels and commercial pipelines

Country and target selection, distributor and customer assessment, opportunity sizing, prioritisation, outreach and channel performance control.

Market selectionDistributor analysisPipeline buildingChannel controlCommercial activation
Why SMI

Not more data to interpret. Intelligence ready for action.

Databases, CRM systems and research generate information. SMA organises it into priorities, scores, risks, opportunities and actions aligned with your company’s decision criteria.

01

Faster analysis

Reduce the time required to search, compare and qualify companies and markets.

02

Better decisions

Assess opportunities and risks through clear, structured outputs.

03

Lower process costs

Avoid repetitive analysis and wasted effort on weak-fit targets or partners.

04

Greater capacity

Increase the number of markets and companies your team can assess and monitor.

End-to-end Channel Management

Analyse every link. Govern the whole system.

SMA creates a consistent view of the B2B chain, from sources of supply to end customers. Teams can examine individual players, relationships, performance and risks without losing the broader picture.

Suppliers
Sub-suppliers
OEM / EPC
Integrators / VAR
Distributors / Agents
Retail / distribution chains
B2B end customers
Territories & coverage
Price lists & discounts
Exclusivity
Channel conflict
Partner performance
Continuous monitoring

Aggregated findings can be explored through specialist support provided separately from the platform.

The five SMA services

Available individually, in packages or by subscription

Each service answers a specific decision question. Configured together, they provide a continuous process from target selection to monitoring.

TPS

Target & Partner Selection

Identifies countries, markets, customers, buyers, distributors, importers, suppliers and partners that match your company profile.

  • Qualified target lists
  • Preliminary ranking
  • Selection rationale
Decide where to search and whom to assess first.
QUALIMATCH

Compatibility Intelligence

Measures the real fit between your company and a prospective customer, distributor, partner or supplier.

  • Fit score
  • Priorities and issues
  • Go / no-go guidance
Focus resources on the most coherent relationships.
BCI

Business Customer Intelligence

Assesses financial strength, reliability, reputation, growth, risk and future sustainability.

  • Current and future reliability
  • Risks and stress signals
  • Competitive pressure and development
Understand risk before committing time or capacity.
ACP

Customer Potential Analysis

Estimates what can be offered to a customer and the related potential. Used in reverse, it assesses a supplier’s capacity and compatibility.

  • Needs or capability map
  • Priority and potential
  • Timing, barriers and access conditions
Turn a target into a measurable opportunity.
BNT

Business Negotiation Trainer

Turns intelligence into a coherent contact plan for customers, distributors, partners or suppliers.

  • Email, LinkedIn and call scripts
  • Follow-up and nurturing
  • KPIs and supporting content
Bring intelligence into daily commercial action.
High-depth offline service

BCI Deepening

A dedicated financial intelligence report assessing the company’s current position and a three-year outlook. Contact us to define the scope and delivery arrangements.

When official accounts are unavailable, the service reconstructs a current synthetic financial statement and develops a three-year economic and financial outlook. A management review call is included in the price and can be arranged by email.

RequestRequest by email
DeliveryAgreed for each request
OutputFinancial intelligence report
AnalysisCurrent + 3-year outlook
SupportManagement review included
Access path

From landing page to proposal, with confidentiality from the first platform access

Today, enquiries are handled by email. The steps below describe the intended platform access process; self-service registration and login are not available from this website.

01Registration

Create the company profile.

02NDA acceptance

Confidentiality agreement before access.

03Platform access

Dashboard, standard analyses and history.

04Sample analysis

Choose the service and target company.

0530-minute demo

Operational review of the case and platform.

06Commercial proposal

Report, package or suitable subscription.

Inside SMA

A platform that stores, updates and compares your analyses

The intended platform experience brings service selection, available reports, offline processing and monitoring into one dashboard. The illustration shows this workflow; access arrangements and available functions are confirmed during the introductory discussion.

1
Service selectionTPS, QUALIMATCH, BCI, ACP or BNT.
2
Centralised historyAnalyses, requested reports and later versions.
3
Ongoing monitoringCustomers, suppliers and partners already assessed.
DashboardNew analysisReportsMonitoring
TPSDistributor selection — EuropeUpdated ranking and prioritiesReady
BCIIndustrial customer — deepeningOffline processingOffline
MONSupplier portfolioSignals and changes monitoredActive
Illustrative mockup
Company configuration

Services are adapted to the way your company makes decisions

Configuration improves relevance without exposing the proprietary method. Guidance on reading the analyses is included in the service.

A

Industry and products

Decision models calibrated to the company’s industrial, commercial and geographic context.

B

Documents and CRM

Authorised internal information used to contextualise analyses and priorities.

C

Criteria, thresholds and KPIs

Scores and indicators aligned with the customer’s objectives and decision rules.

Integrations

Integrations planned around your company’s tools

The tools below represent possible integration areas. Availability, scope and access arrangements must be verified for each project; no connection is activated from this website.

CRM
ERP
Excel
Google Sheets
Corporate databases
Email marketing
LinkedIn
Use cases

Three practical ways to use SMA

Illustrative use cases: the following examples describe needs, the SMA process and possible outputs. They do not report verified customer results.

Case 01

Distributor selection and assessment

Identify the best-fit distributors in a market, assess fit, reliability and potential, then define priorities and outreach.

TPS identifies potential distributors; QUALIMATCH and BCI assess fit and reliability. ACP and BNT support opportunity sizing and outreach. Possible output: a prioritised shortlist with reasons and a contact plan.
Case 02

Supplier scouting and qualification

Find new international sources, verify compatibility and strength, compare alternatives and prepare the first contact.

TPS identifies alternative suppliers; QUALIMATCH, BCI and ACP examine industrial fit, reliability and supply potential. Possible output: a comparison of candidates and priorities for qualification.
Case 03

Industrial customer and pipeline

Assess a prospective customer, size the opportunity, prepare the proposition and build a measurable commercial sequence.

BCI and ACP examine the target and its potential needs; QUALIMATCH tests compatibility and BNT prepares outreach. Possible output: an opportunity map, priorities and a follow-up sequence.
Mechanical engineering & automationFood & BeverageFashion, apparel & homeOther B2B markets
Frequently asked questions

What to know before entering SMA

Are SMI and SMA the same?
No. SMI – Strategic Market Intelligence is the website brand. SMA – Strategic Market Assistance by PSA TECH is the platform used to request, receive and monitor analyses.
Can I purchase one service only?
Yes. TPS, QUALIMATCH, BCI, ACP and BNT are available individually, in packages or through platform subscriptions.
How do I receive the free sample analysis?
Start by emailing a request. We will explain registration, NDA acceptance and access arrangements before any restricted analysis is shared. This website does not currently offer self-service registration.
Can I book a call before accepting the NDA?
Yes. Email us to arrange a 30-minute introductory call about your needs and the access process, before registration or NDA acceptance.
What does service configuration mean?
Services are adapted to the company’s industry, products, authorised documents, CRM, decision criteria, thresholds, scores and KPIs.
How long does BCI Deepening take?
Delivery arrangements are agreed when the scope and available documents have been reviewed. The service can include a synthetic reconstruction of accounts, a three-year outlook and a management review.
Does SMA replace our CRM or ERP?
No. SMA supports decision-making alongside existing systems. Any connection to CRM, ERP, spreadsheets or other tools is assessed and agreed separately.
Is consulting included?
Guidance on reading the output is included. Broader specialist advisory support is available separately outside the platform.
Your first step

Bring a real business case into SMA

Email us your company name, the service of interest and the business question you would like to explore. We will explain the access process and arrange an introductory discussion. Please wait for the confidentiality agreement before sending restricted documents.

Request a sample analysisRequest a call
Pricing and commercial options are presented after the demo.